The different options available within a typeface, such as roman, bold and italic, make up a type family. Times New Roman and Helvetica are examples of type families. This helps to achieve a consistent design.
Read moreThese families are extremely useful because a designer can use just one or two within a project.
Typography is crucial to almost all design projects. It is important to understand basic typography terms, how to use it effectively and how to find and identify the best fonts for a project.
Read moreSerif fonts are distinguishable by the extra stroke at the ends of the character, known as a serif.
In the images below, the part of the character being discussed is in red, or circled in red. A few extra terms, such as baseline and x-height, are included to help understand and describe the letter anatomy.
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The different options available within a font make up a type family. Many fonts are at a minimum available in roman, bold and italic. Other families are much larger, such as Helvetica Neue, which is available in options such Condensed Bold, Condensed Black, UltraLight, UltraLight Italic, Light, Light Italic, Regular, etc.
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